The Division Street Business Development Association Welcomes You!Since 1984, the DSBDA has been providing technical assistance and marketing to the small business community in Humboldt Park, one of Chicago’s most important neighborhoods. Our website presents PASEO BORICUA, the only Puerto Rican themed avenue in the United States, with two enormous monuments to the Puerto Rican Flag, ten Puerto Rican owned restaurants, five signature street festivals (Puerto Rican Day Parade, Fiesta Boricua, Three Kings Winter Festival & Parade, Paseo Boricua Classic Car & Bike Show, and Haunted Paseo Boricua) and the only Puerto Rican Museum in the United States, the National Museum of Puerto Rican Arts and Culture (NMPRAC). DSBDA is a Delegate Agency of the City of Chicago’s Neighborhood Business Development Center (NBDC) Dept. of Business Affairs & Consumer Protection. Our business services and programs are highlighted throughout this site. For more information and resources visit our Business Center section. Our new photo gallery gives you a colorful glimpse at many of the annual events in Humboldt Park. We hope that the images and news give you another reason to visit Paseo Boricua! Learn more about our historic guided tour and follow us on Facebook. Download the DSBDA Paseo Boricua Guide below to discover more. What is Paseo Boricua? Renowned Puerto Rican artist, anthropologist and historian Ramón López coined the term “Paseo Boricua” in 1995. The word “Paseo” is the Spanish word for “stroll” or “promenaded”. The word “Boricua” comes from the word Borikén, the indigenous Taíno name for the Island of Puerto Rico, which means “Land of the Valiant Lord”. Paseo Boricua is identified as the six blocks between the two enormous (45 ton of steel) monuments to the Puerto Rican Flags that arch over the street. Since 1995, Paseo Boricua has been developing into a Puerto Rican themed commercial corridor on Division Street from Western Ave in the east to Central Park in the West.