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The Division Street Business Development Association Welcomes You!

Since 1984, the DSBDA has been providing technical assistance and marketing to the small business community in Humboldt Park, one of Chicago’s most important neighborhoods.


Our website presents PASEO BORICUA, the only Puerto Rican themed avenue in the United States, with two enormous monuments to the Puerto Rican Flag, ten Puerto Rican owned restaurants, five signature street festivals (Puerto Rican Day Parade, Fiesta Boricua, Three Kings Winter Festival & Parade, Paseo Boricua Classic Car & Bike Show, and Haunted Paseo Boricua) and the only Puerto Rican Museum in the United States, the Institute for Puerto Rican Arts and Culture (IPRAC).


In 1995, with the inauguration of the two giant Paseo Boricua Gateway Flags that arch over Division Street (56ft x 59ft), Humboldt Park was acknowledged as the oldest historic Puerto Rican neighborhood in Chicago. Our model of “Development without Displacement” helps us to serve both longtime and new businesses, as well as, assuring the continuing presence of the Puerto Rican Community in Chicago.


Our business services and programs are highlighted in this site as well as our historic guided tours. Our new photo gallery gives you a colorful look at many of the annual events and a link to our Facebook page. We hope that these images and descriptions will make it very clear why you should visit Paseo Boricua!


Download the DSBDA / Paseo Boricua Guide below to discover more.


What is Paseo Boricua?


Renowned Puerto Rican artist, anthropologist and historian Ramón López coined the term “Paseo Boricua” in 1995. The word “Paseo” is the Spanish word for “stroll” or “promenaded”. The word “Boricua” comes from the word Borikén, the indigenous Taíno name for the Island of Puerto Rico, which means “Land of the Valiant Lord”.


Paseo Boricua is identified as the six blocks between the two enormous (45 ton of steel) monuments to the Puerto Rican Flags that arch over the street. Since 1995, Paseo Boricua has been developing into a Puerto Rican themed commercial corridor on Division Street from Western Ave in the east to Central Park in the West.


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Join DSBDA!
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Digital Marketing ROI - SeminarDigital Marketing ROI - Seminar

September 17th, 2014 - September 17th, 2014
5:30 pm - 7:00 pm

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Roberto Clemente Community Academy's 40th AnniversaryRoberto Clemente Community Academy's 40th Anniversary
Roberto Clemente Community Academy
September 19th, 2014 - September 20th, 2014
12:00 am - 12:00 am
Roberto Clemente Community Academy, National Museum of Arts and Culture

Friday, September 19th and Saturday, September 20th Roberto Clemente Community Academy welcomes you to a weekend event to honor the
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Social Media 101 - SeminarSocial Media 101 - Seminar

September 24th, 2014 - September 24th, 2014
5:30 pm - 7:00 pm

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LinkedIn for Professional Networking - SeminarLinkedIn for Professional Networking - Seminar

October 1st, 2014
5:30 pm - 7:00 pm

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Barrio Arts Fest 2014Barrio Arts Fest 2014
Barrio Arts Fest
September 6th, 2014 - September 7th, 2014
10:00 am - 4:00 pm
National Museum of Puerto Rican Arts and Culture

BAF 14 is a weekend long celebration of the arts, crafts, music, arts education and performances that encompasses the vibrancy of the
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Fiest Boricua 2014Fiesta Boricua 2014
Fiesta Boricua, Fiesta Boricua 2014
August 30th, 2014 - August 31st, 2014
12:00 pm - 8:00 pm
On Division St. (between California and Western Ave.)

Join us for 2 days of fun filled family celebration. Come enjoy the best of Puerto Rico - Salsa, Musica Tipica, Trova, Bomba Y Plena &
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Digital Marketing ROI - SeminarDigital Marketing ROI - Seminar

September 17th, 2014 - September 17th, 2014
5:30 pm - 7:00 pm

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