Become a Member
The Division Street Business Development Association Welcomes You!

Since 1984, the DSBDA has been providing technical assistance and marketing to the small business community in Humboldt Park, one of Chicago’s most important neighborhoods.

Our website presents PASEO BORICUA, the only Puerto Rican themed avenue in the United States, with two enormous monuments to the Puerto Rican Flag, ten Puerto Rican owned restaurants, five signature street festivals (Puerto Rican Day Parade, Fiesta Boricua, Three Kings Winter Festival & Parade, Paseo Boricua Classic Car & Bike Show, and Haunted Paseo Boricua) and the only Puerto Rican Museum in the United States, the National Museum of Puerto Rican Arts and Culture (NMPRAC).

DSBDA is a Delegate Agency of the City of Chicago’s Neighborhood Business Development Center (NBDC) Dept. of Business Affairs & Consumer Protection. Our business services and programs are highlighted throughout this site. For more information and resources visit our Business Center section.

Our new photo gallery gives you a colorful glimpse at many of the annual events in Humboldt Park. We hope that the images and news give you another reason to visit Paseo Boricua! Learn more about our historic guided tour and follow us on Facebook.

Download the DSBDA Paseo Boricua Guide below to discover more.

What is Paseo Boricua?

Renowned Puerto Rican artist, anthropologist and historian Ramón López coined the term “Paseo Boricua” in 1995. The word “Paseo” is the Spanish word for “stroll” or “promenaded”. The word “Boricua” comes from the word Borikén, the indigenous Taíno name for the Island of Puerto Rico, which means “Land of the Valiant Lord”.

Paseo Boricua is identified as the six blocks between the two enormous (45 ton of steel) monuments to the Puerto Rican Flags that arch over the street. Since 1995, Paseo Boricua has been developing into a Puerto Rican themed commercial corridor on Division Street from Western Ave in the east to Central Park in the West.


DSBDA_Guide_Cover Pict

(Membership Application Form)

Desfile de Día de los Reyes 2016

Three Kings Day Festival 2016Compra, disfruta y consume lo nuestro en el Paseo Boricua durante las Fiestas Navideñas.

Three Kings Day 2016

Desfile de Día de los Reyes / Three Kings Day Festival 2016

Míercoles 6 de enero del 2016, 3pm Gimnasio, Secundaria Clemente (Division & Western)

Orden del Día - Míercoles 6 de enero
3-3:45pm Inscripcíon de niños (edades 0-12)
Gimnasio secundaria Roberto Clemente.
Entrega de bolsas de comestibles para las primeras 50 familias inscritas.
Se servira galletas y chocolate.

3:45pm Se inicia desfile de los Reyes

4:30pm Entrega de regalos en Humboldt Park Field House
(niños inscritos recibirán regalos primero)
El Mapa
Celebrate and enjoy the Three King's Day Festival on Paseo Boricua on Wednesday, January 6th 2016.

3-3:45pm Children registration (ages 0-12)
@ the Roberto Clemente High School gym.
Cookies and Chocolate will be served.

3:45pm The Three King's festival parade will begin

4:30pm Gifts will be distributed at the Humboldt Park Field House
(Registered children will receive gifts first)
View Map

14th Annual Haunted Paseo

Haunted Paseo 2015Haunted Paseo 2015 Families are invited to a fun filled haunted day for children on Paseo Boricua (Between Campbell and California)
  • Healthy Treats
  • Face Painting
  • Haunted Houses
  • Games
  • Best Costume Contest
  • Arts & Crafts and more ...
Saturday, October 31st 2015 - 12 - 4pm

10,000 Steps in Humboldt Park

Saturday, August 22, 2015 10:00AM Celebrate the 10th Anniversary of Muevete Movement for Life! With 10,000 Steps in Humboldt Park ... Community Walk Celebration Movement for Life Walkathon 2015 Call to Register 773.342.0855 Refreshments and Prizes will be Available Sponsored by: Norwegian American Hospital Chicago Park District Read More...
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